Praise and Regular Monitoring of Knowledge to Test Individual Progress Essay

Praise and Regular Monitoring of Knowledge to Test Individual Progress in Learning English - Essay Example The key differences between the earliest and subsequent linguistic learning are apparent. First language learning is a natural process that allows children to acquire and extend the linguistic comprehension of their environment. However, second language learning is a deliberate pursuit, in which mature individuals partake for many reasons. Moreover, children who learn their first language have a natural advantage. For instance, these children acquire their first language using their intuition through a Language Acquisition Device (LAD). Variably, mature individuals have no second chance of learning a language in a natural manner.Consequently, learning the first language is part of a child’s cognitive maturity, which enables the youngster to acquire syntax in an unconscious manner. However, by the time an individual seeks to learn a succeeding language, the individual learns the syntax in a conscious manner. Instead, they have to embrace extra unnatural techniques in order to a cquire competence in their second language. In addition, the first language facilitates the ability of its learners to focus on advanced levels of grammaticality in second language learning. Therefore, subsequent language learners have the ability to manipulate their understanding of grammar using the competency of their first language.Consequently, the dissimilarity between the two languages emanates from the fact that there is more time spent on learning the foremost language because children learn through constant imitation. The learning of a second language takes a shorter time because, during that time, the mature individual has exemplary mastery skills. Moreover, in the first language learning, there is guaranteed access to native speakers. Consequently, these native speakers influence the quick mastery of the language. There is no guarantee of native speakers in the learning of the second language. According to Towel and Hawkins, first language learning has close links with a child’s genetic setup while the second language has no such ties (92).

Advertising Agency Essay Example | Topics and Well Written Essays - 1000 words

Advertising Agency - Essay Example To create a successful advertising campaign to stimulate consumer interest, target groups, objectives, campaign communication and expectations, along with communication strategy must be considered for both companies.The target group for the first, smaller company is sportsmen who use food supplements as part of their regimen. The objective of the campaign is to increase sales to such sportsmen through the specialized selling shop, sales representatives, and over the internet. The advertisement should communicate to sportsmen that the food supplements sold by the small company are necessary for increased sports performance. The expectation of this advertising campaign is that sales will increase through the positive message about food supplements from this particular company. The company is small, therefore, the communication strategy is limited only by the company's advertising budget. Internet "ad banners' and small magazine advertisements in sportsmen magazines is a strategic and c ost effective way to successfully market this small company's food supplements.The target group for the second company, a large, multinational organisation is a wide variety of consumers, as this company's main staple is detergent. The objective of the campaign is to increase sales by keeping the company's detergent on the minds of consumers. The advertisement should communicate to all consumers that the detergent sold is superior to other detergents on the market. The expectation of this advertising campaign is that sales and demand will increase for the company's detergent. The company is large, and therefore, has a large advertising budget, so a mass media campaign will be continued, over the internet, broadcast media, and print media. Certain techniques are used by advertising agencies and/or advertisement producers to promote creative ideas, which include "formulating advertisement objectives; designing an advertising budget; making creative decisions; choosing a media strategy and evaluating the advertisement" (Shank, 2001, p. 325). Advertisement objectives are usually categorized as either direct or indirect. Direct ad objectives, such as advertising to end user consumers and sales promotion advertising, are designed to stimulate action among consumers of a certain type of product. On the other hand, indirect objectives create consumer awareness and provide information to consumers. After each objective has been determined, budgets are considered for the ad campaign. "Budget techniques such as competitive parity, objective and task, arbitrary allocation, and percentage of sales are commonly used by advertisers" (Shank, p. 325). The next step is to make the creative decisions that will identify the ideas and the concepts that will be used in the advertisement. In order to develop the concept for the ad, benefits of the product must be identified, ad appeals are designed, and ad execution decisions are made. Next, a media strategy is formed, including decisions about what medium for advertisement will be most effective and target the market consumer. Finally, the ad is evaluated to determine whether it will fulfill its purpose of increased awareness and sales. Task B Another method of understanding target groups, the core message of the advertisement, communication, and art elements of the advertisement is to observe two (2) examples of advertising campaigns. The first ad is for Calgon, a water softener that is touted to protect washing machines from sediment build up. The second is for Aquila, a mineral water that releases harmful chemicals from the body with every sip.